5 Best Recipes about How to Build a SaaS Business from Scratch in 2024

In the ever-evolving world of modern entrepreneurship, it is important to understand how to build a SaaS business. The SaaS revenue is expected to grow each year (2023 to 2027) by 7.89%, reaching a market value of around $344 billion by 2027. Therefore, having a SaaS product can help your business expand and earn high profits over time.

But how to make a SaaS company? What are the pros and cons of building a business based on SaaS? If you’re finding answers to these questions, you have landed on the right source. In this article, you will explore 5 ways to create a SaaS firm. Besides, you will also learn about the advantages and challenges during your journey.

What is a SaaS business?

A SaaS (Software as a Service) business is one of the tech company types that provides software to users over the internet. Since SaaS software is stored in the Cloud, customers can use it on multiple devices by connecting to it online.

How To Build A Saas BusinessAnother interesting thing about SaaS business is its pricing. Users usually pay monthly or annual fees to access and use the solution. Moreover, SaaS companies require fewer initial investments than traditional businesses and have a high growth potential.

Also Read: A Guidebook to SaaS Product Development Process

Different types of SaaS businesses

Before you know how to build a SaaS business, let’s understand the different SaaS solutions to know the right direction. 

How To Build A Saas Business


  • HRM Solutions: For administering human resources and HR processes within a company.
  • Accounting Solution: For bookkeeping, financial reporting, and managing transactions.
  • eCommerce and CMS: Solutions for building and managing websites and online transactions.
  • Communication Tools: Facilitating internal and external collaboration and communication for organizations and teams.
  • Billing and Payment Gateways: For managing billing operations and handling processes related to online payments.
  • Project Management Software: For organizing, planning, and tracking milestones and tasks related to a project.
  • Customer Relationship Management (CRM): Software for managing customer relationships and interactions.
  • Enterprise Resource Planning (ERP): Software for automating core business processes and integrated management.

Pros and cons of SaaS business

If you want to know how to build a SaaS business, you must be aware of the ease and challenges of the entire process. Below are some vital pros and cons so you know how to build a SaaS business model. 

How To Build A Saas Business

Advantages of SaaS business

  • Effortless Software Versioning : SaaS permits simple software version management since your tech partner handles all the updates. This ensures that your customers are up-to-date with all the latest features. 
  • Hassle-free Access to Solution : One of the reasons why you should build a SaaS business is customer retention. Your software is deployed in the Cloud, giving rapid access to users by online account credentials using a web browser. This attracts your customers as they get free from the inconvenient process of installing on-premises software. As a result, you get more satisfied customers for your solutions.
  • Foreseeable Revenue : A SaaS business provides a more anticipated revenue stream than other software business models. It helps establish loyal customers who are continuously relying on your SaaS product. 

Disadvantages of SaaS Business

  • Extended Customer Conversion : When you opt for SaaS business, the journey to convert a free user into a paying customer requires an extended sales cycle. It may take from several weeks to months for this conversion to happen.
  • Low Barriers to New Competition : Several companies can enter the competition since the SaaS business is profitable and does not require a fortune. Therefore, it makes you think of strategies to provide high satisfaction to users at a reasonable cost. Otherwise, customers may switch to competitors offering similar values to your solution at lower pricing. 
  • Complex Marketing : It is not only about learning how to build a lifestyle SaaS business but also marketing plays a key role in bringing your solution in front of potential customers. However, the process can be complicated and challenging since marketing a SaaS product requires multiple mediums. 

5 Steps how to build a SaaS business

Wondering how to enter the SaaS market? These 5 steps will help you on your voyage on how to build a successful SaaS business in 2023. 

How To Build A Saas Business

Refine your SaaS product concept

The first step towards building a SaaS platform is to hone your product concept and value proposition to solve a genuine market problem. Ensure your SaaS solution provides unique value and stays flexible to adapt new features according to the market insights. To do that, you must ask yourself:

  • Can you describe your product idea in 10 seconds?
  • Are you providing features that are different than those offered by your competitors?
  • Whether or not your SaaS product idea resonates with your target audience?
  • Do you have concrete data to support your product concept?

Additionally, you must know how to build a capacity report for your SaaS business to understand the capability of your services, resources, and infrastructure to handle the market’s present and future demands.

Understand your target market

Once you have refined your SaaS product idea, you must spend time analyzing your product’s target market. You must possess detailed information about your audience, their priorities, values, and problems to customize your strategies. There are several ways to know your target market, including:

  • Engaging with your potential customers through interviews, surveys, and direct interaction
  • Studying your competition and determining their strategies and target market.
  • Exploring industry reports and demographic data to understand your target market in-depth.
  • Use online sources like Quora or Reddit to get answers related to your target market.
  • Consult with industry experts to have valuable insight. This is, so far, the best option if you want to start your SaaS business from scratch. The tech vendor takes the entire burden on its shoulders to create a winning SaaS solution. 

Hire exceptional designers and developers

The role of brilliant UI/UX designers and software developers cannot be ignored in creating a successful SaaS business. They are the backbone of your SaaS product, shaping its visual appearance, usability, and functionality.
Brilliant designers ensure your product’s user interface and experience are visually attractive, intuitive, and engaging. On the other hand, proficient developers give life to your SaaS product by writing clean code and eliminating bottlenecks.

Also Read: How to Write Clean Code? 6 Brief Guide on Rules and Principles 

Remember, a bug-free, feature-rich, and well-architected SaaS solution is necessary to create a competitive edge and user satisfaction. And designers and developers are the people who can do that because they know how to build a SaaS tool for your business. 

However, if hiring in-house designers and engineers is expensive, you can also look for outsourcing companies to help you build a SaaS business at affordable pricing.

Make an MVP

After having the right team on your side, it is time to build a Minimum Viable Product (MVP). An MVP will help you validate your SaaS product concept, attain real user feedback, and improve your product design. Nevertheless, when creating an MVP, ensure:

  • It is simple
  • Adaptable
  • Includes core product features

Also Read: 7 Steps on Building a Great MVP

Marketing and Sales

When you are about to launch your SaaS product, don’t just rely on a website. Keep in mind that the modern market requires great marketing strategies. Once you are sure about your target audience, find out how you can reach them. Yes, an informative website will play its role, but it is one of the initial approaches. The main thing is bringing traffic to your site through organic and paid marketing. 

For example, writing blog posts related to your business and product and email marketing. And using paid advertisement services from top platforms, including Instagram, Facebook, and Google Adwords. Also, you must have a great customer support service that can help potential customers by answering their queries related to your SaaS product. 


If you know how to build a SaaS business, you can help your company increase its growth and revenue in 2023 and beyond. However, you must refine your product concept and understand your target audience and market. At the same time, you must have a team of experienced developers and designers to craft an MVP. Lastly, you should use the latest platforms to market your software solution to reach wider potential users.

At Slash, we build victorious SaaS products to ensure you lead the competition. Our profound designers and developers possess the right skills and talent to create successful solutions. Contact us to start establishing your SaaS business today.


FAQs – How to build a SaaS business

How do you build a SaaS by yourself? You can build a SaaS product by yourself by learning to code, design, and develop business plans and marketing strategies. 

Is starting a SaaS business profitable? You can begin a profitable SaaS business with a market-fit product and the right marketing strategies. 

How long does it take to build a SaaS company? It may take several months to some years to build a SaaS company, depending on complexity, budget, and human resources.

Why do most SaaS startups fail? Most SaaS startups fail because they don’t offer products with a high market demand. Moreover, they don’t use effective scaling and marketing strategies. 

Can one person build a SaaS? One person can create a SaaS product. However, they will still need to collaborate and require additional skills to speed up the development process.

Aditya Prakarsa
Aditya Prakarsa
Software Developer
Aditya has worked as a software developer for more than 10 years. He has also worked as a sales and marketing manager for more than 5 years. He joined Slash in 2021 as an Iteration Manager and has since been introduced to Agile. He has discovered the benefits and advantages of Agile in software delivery when compared to traditional software delivery or Waterfall. Working as an Iteration Manager has forced him to deep dive more into Agile and its frameworks such as Scrum, Kanban, and XP.
In this article

Explore more resources

Consider these 5 Factors Before You Choose Web and Mobile Apps Service
Consider these 5 factors before you choose web and mobile apps service
Before choosing a web and mobile apps service, consider these 5 essential factors to ensure you pick the right company for your business. This brief guide will help you navigate the selection process effectively.
8 minute read·
by Alex Lossing ·
November 14, 2023
Marc Gamet
From workshop to book: crafting years of design wisdom
3 minute read·
by Marc Gamet ·
April 26, 2024
Skip to content