The employee turnover rate in the software development industry was 13.3% in 2019 and it is expected to grow to 22% by 2029. Well! There are many explanations – valid ones – that compel developers to leave their current organizations and join better and more fruitful firms. So if you don’t want to lose expert programmers, you should know how to attract and retain software engineers.

So follow this article from head to toe if you want to know ways to attract experienced and skilled developers to take interest in your organization. Moreover, you will also learn how to retain your competent employees so your company always stays in the right hands.  

Why you should care on attracting and retaining software engineers?

The tech industry is ruling the world. Each day there are new developments that create high competition among companies. So, to stay ahead of your competitors, your organization must possess expert software engineers.

But, unfortunately, some employers lose gems just because they don’t know how to attract and retain software engineers. As a result, their businesses face loss because replacements are hard and expensive to find. Plus, the turnover damages the status and position of the company in the market.

Game plan to attract and retain software engineers

There are many ways to attract and retain software engineers, but the widely adapted ones are:

Give attractive packages

Here’s the first step to attracting and retaining software engineers. However, when we say packages, we mean providing programmers with competitive and handsome compensation, including salary and other benefits.

Remember, you are hiring professionals who might already have a full plate of offers from other software development companies. And, therefore, losing a top talent could be a great loss for your company in the long run. Of course, money makes the world goes round, so make sure you give them a good reason to join or stay at your company. But that’s not the only thing software engineers admire.

So, to retain them, make attractive remuneration policies that come with a variety of perks. For instance, many tech businesses offer a portion of their company’s shares to their valuable software engineers. Organizations also offer bonuses, paid leaves, medical insurance, retirement plans, and many more.

Gloss your recruitment process

Don’t take the hiring process for granted because that’s the key that opens doors to finding the best talent. It is important to plan the entire recruitment procedure, starting with a clear job posting. Try to describe your organization’s value and the opportunities they can savor while working in your company.

These factors will motivate software developers to become a part of your business. Additionally, the post should be well-optimized with proper keywords so that interested candidates can find your company quickly.

Next comes the interview stage where you must examine the candidate’s soft and technical skills. To make sure the interview is taken correctly, it is better to have multiple interview sessions conducted by the development team and other organizational departments, like Human Resource. Also, do not forget to take a short coding test to access the candidate’s practical skills.

Understand the personal values of your potential candidate

One cannot deny the fact that high salaries have great importance to attract and retain software engineers. But it’s not everything to them. Most developers also seek the purpose of building software and want to be part of your company’s mission.  

So, if you find this spark in a candidate, the person might even sacrifice high salaries. And find satisfaction to work and associate with your organization.

Assure openness to creativity

The process of software development is as creative as technical. Most developers love to meet opportunities where they can showcase their creativity. So if you want to know how to attract and retain software engineers.

Then, ensure that the candidates will be given a free hand to show their creative side by experimenting with new tools, development methods, and more. Likewise, let them know that your organization will give them exposure to new challenges to enhance their programming skills.

Create a strong and positive company culture

Another strategy on how to attract and retain software engineers is creating an energetic and positive workplace environment. Candidates must feel pleasant and welcomed whenever they turn on their computers for your company’s work. All these environmental traits will pull talented developers into your company and make them want to stay there.

One of the best ways to create a robust and productive company culture is by offering incentives to your employees. Likewise, you can set up fun activities to increase bonding and collaboration.

Provide training and required resources

Software developers need to increase their technical skills in order to grow their knowledge to make in-demand products. So even if you have hired a developing wizard, they still need training from time to time to enhance their expertise. That is why, software engineers prefer working in organizations that offer on-job training, especially in attaining organizational goals.

And apart from guidance, your company must give them access to all the hardware and software resources they need for project completion. So, for example, if a developer requires a certain tool or accessory, it is your company’s responsibility to arrange it.

Ensure leadership and growth opportunities

Every developer wants to grow further to a certain position in a company. So, ask yourself if your organization offers plenty of growth opportunities. Because that is how you can attract and retain software engineers.

While it is true that not every employee can be a CEO, your organization and management can still support them by providing leadership positions. Otherwise, they may look for similar opportunities somewhere else.

And in case all essential designations are already occupied, there are other ways to aid your programmers’ growth. You can sponsor their educational journey to upgrade their development knowledge. Or, you can arrange on-site classes. And there are many other things you can do to make your organization the apple of your employees’ eyes.

It is also important to know that no matter how big or small your company is, never underling your software engineers. You should make them feel like essential company assets, and you will be amazed to see their loyalty toward your business goals.

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Have eyes to determine the cream talent

You should know how to pick the right candidate for your company. It is necessary to spot the right qualities in software engineers other than coding at the very beginning, such as:

  • Great affection for software development
  • In-depth focus on project details
  • Interpersonal skills
  • Goal-oriented
  • Team player

Keeping up with our extraordinary software engineers at Slash

As one of our employees’ saying goes:

I have been working at Slash for more than 3 years. One of the best parts of my job is exposure to a variety of projects and learning something new every day. I feel proud and fortunate to be a part of Slash culture where I have complete freedom to share my ideas, receive feedback, overcome development challenges, and grow limitlessly.

– Luis, software engineer at Slash

And there are many more geniuses like Luis who are essential pillars of Slash. We ensure that our software engineers enjoy and grow in the programming field by providing them with:

  • A clear recruitment and onboarding process
  • Agile frameworks to meet goals swiftly
  • Interesting projects so developers always stay excited
  • Creative work environment
  • AWS and security certifications
  • Appraisal and continuous feedback
  • Mentoring sessions and 1:1 support
  • Opportunities to exchange knowledge through learning and sharing groups
  • Friday session and townhall meetings to increase team collaboration and engagement


Whether you’re a startup or a big company, you should know how to attract and retain software engineers. Some of the best strategies to make your workplace appealing to developers are by offering beneficial compensation packages. At the same time, it is essential to have a planned hiring process.

Moreover, you should always understand the personal values of your employees and allow them to use their creative skills for product development. Besides, you should have a positive work environment and offer your developers proper training, leadership positions, and authority over projects. All these factors will help make true-blue employees who will stay committed to your business goals.

Annisa Icha Setiawati
Annisa Hamidi
Icha’s dedication to the tech industry has led her on a transformative journey from her previous expertise in hospitality. She has developed a strong specialization in people management and development, as well as experimental human resource practices. As a part of the technical recruiter team, Icha successfully helped Slash extend its Indonesia team in 2021 during the start of the digital transformation era. Her love of human connection has enabled her to create a great candidate experience and enhance talent potential while staying true to her principles of diversity, inclusivity, and equity. Her attention to detail and empathy in her work serve her dedication to cultivating a positive workplace culture.
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