6 Important Things to Follow in Your Digital Product Strategy

A digital product strategy offers clarity on your digital product and helps your business achieve its goals. While many companies do their best to make product strategies, they still need to catch up on some vital elements. So, this blog post will explain the meaning of a digital product. You will also learn the significance of using product strategy frameworks. Additionally,  it will inform you about the 6 important things you should always remember to include in your product design strategy.

What is a Digital Product Strategy?

Before discussing a digital product strategy, let’s understand what a digital product is. A digital product refers to an intangible asset you can sell and distribute continuously online without replenishing the inventory. The most common examples of a digital product are:

  • Software
  • Plug-ins
  • eBooks
  • Mobile applications

Digital Product Strategy

So what is the meaning of a digital product strategy? It’s a plan that revolves around the lifecycle of your product and helps you home a digital asset in the hearts of customers.

However, since there’s no physical form of a digital product, it is challenging to convince potential users about the benefits of products. Therefore it requires robust digital product management to tackle customers’ queries and implement product strategies to ensure a sales flow and business growth.

Importance of a Digital Product Strategy

You can expect high revenue from your digital product if you don’t have a product strategy framework. For instance, SaaS products are meant to deliver value to customers. If you offer a SaaS solution that fails to provide benefits, customers will stop using it and switch elsewhere. 

02 Digital Product Strategy

That is why experienced product development teams use product strategies to make the product meet customers’ expectations. So, creating a digital product strategy is necessary because:

  • Product managers can comply with deadlines
  • It allows team members to stick with the roadmap to achieve goals
  • Permits design and development teams to create problem-solving products
  • Ensures digital product creation after evaluating market trends and user needs

Also Read: 5 SaaS Application Development Practices for Building High-End Solutions

6 Rules to Make a Brilliant Digital Product Strategy

Understand Your Customers Needs

Let’s understand the point with simple logic. Where do you think you can sell most leather jackets? Alaska or Florida? A rational answer to this question is Florida. Why so? Because it’s the coldest state in the entire US. So you must know your users’ pain points to create a digital product possible after deep research. Otherwise, it is impossible to solve their problems, no matter how beneficial your solution is.
However, keep in mind that you are offering a “digital” product with no physical shape. So before investing time and money, use ethnographic research, usability testing, and user interviews to gain feedback. Because offering tons of features is not enough, you must understand your users’ minds, purchasing behaviour, and psychology.

“A visually overloaded interface of a digital product decreases its visual appeal.”

Gestalt Psychology

03 Digital Product Strategy

Enhance the Digital Experience

In today’s world, users judge brands based on their digital service provision. The majority of companies prefer implementing a digital-first business strategy. At the same time, organizations focus on improving their customer service and make this a part of their digital product strategy. All of this is to revamp users’ digital experience when interacting with their digital products. 

So when making a digital product strategy, try to answer the questions below:

  • Is your digital product delivering your company’s brand value?
  • Is your current strategy improve the digital experience of your users?
  • Are you offering a digital product that meets customers’ demands?
  • What is the competitive edge of your digital product?
  • Is your digital product modern and engaging?
  • Do you have proud customers willing to spread positive word of mouth about your product?

Think of the above questions as a way to figure out the missing pieces of puzzles. Those pieces will help you build an outstanding digital experience for your solution.

Keep Your Product Simple

Simplicity doesn’t mean using outdated technologies to build a service. But adding too many elements to your digital product can be frustrating and confusing for users. Unfortunately, organizations think that a design is how the product appears, but genuinely it’s how your users feel.

If users don’t understand how the product works, savor value from it, and have an emotional attachment to it. Then no matter how excellent marketing product strategies or budget you have, they will all go in vain.

“Don’t compromise beauty for usability or usability for beauty.”

Don Norman

Failure Mapping

Errors are common, and they can be improved with iterative measures. A digital product may have flaws unseen by product designers at the time of creation. But through failure mapping, you can uncover potential problems and fix them in the MVP stage.

So what’s failure mapping? It’s a process of ensuring you have ample information to make decisions to increase conversions and optimize the user experience. This technique is ideal for exploring and documenting the causes of problems in the product’s features. And resolving them from the users’ perspective.

Upgrade Your Internal System

Another important element to look at in your digital product strategy is the availability of an up-to-date infrastructure. Don’t expect great outcomes from an old-fashioned and slow tech stack, even if you gather geniuses from around the world to do the job. It will be nearly impossible for them to make a digital product that caters to modern users’ demands.

Use Agile Methods for Product Development

One of the key elements for creating a successful digital product is making agile methodologies part of your digital product strategy. Doing so will make all team members develop solutions according to the new market trends. Simultaneously, you should also deploy key performance indexes (KPIs) for tracking and measuring product growth.

Also Read: 6 Agile Secrets to Solve Multiple Scrum Teams Working on the Same Product

Conclusion

You need a digital product strategy to create a digital product based on users’ expectations. Moreover, product strategy frameworks allow you to build great problem-solving solutions. So ensure your next product strategy revolves around customers’ demands, giving them a great user experience. Also, try to keep your apps effortless for users and use agile methods to deliver solutions on time.

At Slash, we develop products through our proven digital product strategy. Our rigorous vetted squad analyzes users’ problems and brainstorms to find solutions. We overcome complexities in your digital product by designing and testing prototypes until we get the results that your customers desire. We offer different pricing plans according to your budget. Contact us now to get started.

Daniel Soghoyan
Daniel Soghoyan
Market Development
Daniel is the Head of Growth at Slash. He brings over a decade of experience in developing and executing complex marketing campaigns. He specializes in leveraging data-driven approaches to increase revenue and grow user bases for both enterprises and startups. With expertise in mobile user acquisition and in-app analytics, Daniel has helped numerous organizations achieve digital growth. In addition to his work at Slash, Daniel is a sought-after consultant for large multinational organizations, governments, technology funds, and SMEs. He advises on topics such as digital growth, digitization, e-learning, and the startup ecosystem.
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