Out with the old, in with the new

In our modern digital economic landscape, no business wants to be left out in the cold regarding a comprehensive loyalty program. There are too many options for customers and considering the cost in gaining new customers, keeping them becomes ever more important. The team at COMO Group understood this but was faced with a previously built solution that was difficult to scale.

Simultaneously, the company had just undergone a rebranding effort, so it was time to ensure the loyalty solution was robust and future-proof. The arduous trek to success began with addressing a considerable lot of technical limitations and technical debt with the current system so the new solution could properly integrate with their existing systems.

New tools, new toys

It’s your birthday so open all the toys! The COMO team, with the recommendation of the Slash design and development team, opted for a shiny new tech stack that would give them the flexibility they needed for the new solution. This ensured for the dev team that integration was a lock and not left to the sea of unknowns to raise its head in the future to cause havoc.

Too many cooks?

The key to a successful collaboration is to work together continually, have open lines of communication, and be transparent. However, the larger a team is, the more difficulty there is to deliver on this level of alliance. How do you move forward efficiently with a little too many stakeholders or when wants and needs might vary within an organization? Well, this is the first challenge that brought COMO and Slash to the table to thoughtfully iron out in a truly collaborative manner.

Lean and mean

Core features needed to be redesigned or reworked, and refactored into a new software. Various 3rd party solutions were not able to ramp up their efforts to help integrate and be ready for a public launch. The existing CRM showed some limitations. Financial & legal complications with the payment solutions arose, and of course, tight deadlines. At this stage, the need to rethink how the team collaborated was paramount.

Taking hold of the reins

It was time to grab the wheel and right the ship. The coordinated effort between the COMO and Slash teams led to the merging of various department expectations and demands, as well all the 3rd party integrations into a cohesive timeline that successfully launched over the app market for all systems with no issues.

Smooth sailing

The app launched successfully to its existing user base, garnering a very positive reception. The range of new features started to be worked on immediately after the launch to continue the longevity, benefits and success of the app. Today the app stands as a shining success and testament to both the Slash and COMO teams’ determination to push through the complex challenges they were faced with and deliver a truly valuable digital product to the organization and users both!

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Client
COMO Club
Project
2021
Challenge
Rebuilding the loyalty app with new technology, new integrations and new branding
Solution

Mobile app; Interface and interaction design; Launch organisation and monitoring

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